Bennington Pontoons
Parents are always looking for ways to spend time with their children, in search of a reliable and constant joint activity that their kids won’t outgrow.
Oftentimes parents resort to watching their sports games from the sidelines, or roping their kids into activities that they aren’t actually interested in.
With Bennington, parents can ditch the sidelines and get in on the action.
DIVE INTO THE MOMENT.
30 SECOND AD SPOT
This ad spot aims to show consumers that on a Bennington pontoon, parents can make memories with their families and leave their daily stresses at the dock. It shares the message that Bennington boats are a place where they can make life-long memories with their kids and actually get in on the action. No matter how embarrassing the moment is, the memories will be priceless.
Digital Display ads
These display ads emphasize the idea behind the campaign of living in the moment and getting in on the action. The man jumping into the lake shares a sense of adventure and joy that many strive for outside their everyday activities. This ad meets consumers where they are most: online and reminds them to get outside with their kids.
Paid social ads
These paid social ads will be featured as native ads on Instagram and Facebook. This ad is cohesive with the themes of the first two creative ideas, emphasizing how Bennington allows parents to get in on the action with their kids. This paid social ad relays a sense of casual and relatable fun to the consumer, which allows for the ad to appear in-app cohesively with other social media content.
