Jarritos
Jarritos is often forgotten about unless consumers see it in fast food joints or Mexican restaurants.
Jarritos needs to break away from this assumption, proving that Jarritos can always be the perfect pair, having a flavor for any occasion.
This campaign allows the consumer to connect Jarritos with both monumental and small moments in life,
encouraging consumers to savor the moment with Jarritos in mind.
Savor the Moment.
Cheers to you.
Cheers with Jarritos.
Jarritos is the perfect pair for every moment, and will be there to celebrate all of your wins.
No matter the moment, savor it with Jarritos.
Photo booth
Make Jarritos a part of your big day. Solidifying Jarritos as the perfect duo for any special occasion, consumers can remember and savor the moment with photos, while sipping on Jarritos.
This OOH experience allows people to take photos with Jarritos bottles, doubling as a Jarritos Vending Machine.
Placed at major events, sports games, concerts, graduation ceremonies, and other memorable events in our lives.
Interactive Touch screen
This interactive quiz placed on busy streets will invite those who pass to take a quiz about their day to be matched with a Jarritos flavor, then directed to the nearest place to purchase.
This allows consumers to reflect on their day, considering all of the moments that led them to this one. Then, they can top the day off with Jarritos, further making this day memorable and a moment that they remember.
It also reminds them that Jarritos pairs well with any day and in any moment.
